|Location:||Hong Kong & China|
Jewelria is a brand by the jewellery retailer Chow Tai Fook.
ALT Design & Construction were hired to redesign and redevelop the brand identity for a younger clientele.
ALT were hired to not only redesign the brand and store, but also develop a modular pop-up store that can be built in shopping malls around Hong Kong and China.
These pop-up Jewelria stores were manufactured totally off-site and were ordered and delivered on-site by the client, with all the display units & furniture having been custom designed by ALT’s retail team.
ALT Design & Construction Provided Services
- Concept Design