Chow Tai Fook - Jewelria Pop-Up - Hong Kong & China

Categories: Retail / F&B

Location:Hong Kong & China

50-250 m²

Jewelria is a brand by the jewellery retailer Chow Tai Fook.

ALT Design & Construction were hired to redesign and redevelop the brand identity for a younger clientele.

ALT were hired to not only redesign the brand and store, but also develop a modular pop-up store that can be built in shopping malls around Hong Kong and China.

These pop-up Jewelria stores were manufactured totally off-site and were ordered and delivered on-site by the client, with all the display units & furniture having been custom designed by ALT’s retail team.

ALT Design & Construction Provided Services

- Concept Design

Chow Tai Fook - Jewelria Pop-Up - Hong Kong & China

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